Symphoniq Named a CRN Emerging Tech Vendor

Distinguished Channel Award Recognizes Innovative Real End User Performance Monitoring Solution Provider

Palo Alto, Calif. — June 30, 2008 — Symphoniq Corp., a pioneer in real end user performance monitoring, today announced it has been selected by Everything Channel as a CRN Emerging Tech vendor for its TrueView Express product for F5 Networks, Inc. BIG-IP Application Delivery Controller. CRN's Emerging Tech list captures companies that are delivering high margins for solution providers with innovative and easy-to-use technology that undercuts industry giants.

TrueView Express is a unique Web application monitoring solution that gives visibility into application performance as experienced by real end users conducting real transactions in real time. TrueView Express is an early warning system for businesses to immediately detect and isolate performance problems to help minimize costs associated with wasted budget or brand damage from poor performing Web applications.

Traditional tools focus on measuring the availability and performance of distinct infrastructural components. They do not monitor how these components affect applications performance as perceived by the end user, nor correlate performance issues to their root cause. In short, they are blind to the actual end-user experience. As IT departments implement Application Delivery Controllers (like F5's BIG-IP) to increase application performance, they also create systems management challenges by hiding the root cause of performance problems from IT, and masking opportunities to further maximize server and application performance. TrueView Express allows organizations to leverage their existing hardware investments to create a solution to their complex Web application performance monitoring needs.

According to the CRN Emerging Tech Survey, the top reasons solution providers add emerging technologies include, the technology is superior to other products in the market segment; the technology compliments a solution providers' existing practice areas; emerging vendors provide better services opportunities; emerging vendors pay better attention to partners; emerging vendors offer higher margins, customers want alternative product choices; and emerging vendors have better joint marketing programs. In addition, 61 percent of solutions providers surveyed plan to increase the number of emerging technology vendors they partner with in the next 12 months.

"New and innovative vendor partners can help spur profitable new ideas that Solution Providers can use to build revenue and customer loyalty, and the CRN Emerging Tech list is where Solution Providers go to find these vendors," said Robert C. Demarzo, senior vice president and editorial director, Everything Channel editorial.

Vendors who make the CRN Emerging Tech list must have an established solution provider program and formal guidelines for recruiting channel partners. They must demonstrate that its direct sales mix is trending down as evidenced by the company's revenue history, a channel positive or channel neutral strategy for internal sales compensation, and not be a dominant market share player. Final selection to the Emerging Technology list was made at the discretion of the CRN editorial team after a review of the submitted information and conversations with current or targeted partners.

"We are honored that CRN has recognized Symphoniq as an Emerging Tech vendor for our TrueView Express offering," said Hon Wong, CEO and co-founder, Symphoniq. "Symphoniq understands the importance of the channel, and has worked hard to grow these valuable relationships by building out our global partner program. This recognition further reinforces the value and innovation our technology brings to solution providers."

About Symphoniq Corporation

Symphoniq Corporation (www.symphoniq.com) provides the industry's first end user experience monitoring solution to identify infrastructure problems with real transactions, as experienced by real users, in real time. The company's patent-pending TRUE (The Real User Experience) technology delivers an early warning system that detects and isolates Web application performance problems before they cost companies revenue, resources and operating budget. Symphoniq TrueView provides the insight organizations need to optimize their infrastructure and resources to address the new performance challenges created by complex Web architectures including SOA, SaaS, Web services and Web 2.0. Symphoniq partners with industry leaders including F5, Citrix and Microsoft, and is a privately held company headquartered in Palo Alto, California.

About CRN

CRN provides solution providers and technology integrators with the crucial information and analysis they need to drive their company's sales. As an advocate for and voice of the IT channel, solution providers turn to CRN first for immediate information. Celebrating its 25th year, CRN is the most trusted source for channel professionals. CRN can be found on the web at www.channelweb.com.

Everything Channel (www.everythingchannel.com, www.channelweb.com)

Everything Channel, formerly CMP Channel, is the global leader in technology sales and serves as the one stop shop for the sales channel that drives 75 percent of technology sales throughout the world. IT suppliers and Solution Providers turn to Everything Channel to manage and accelerate their business. Everything Channel provides the answer to strategy and branding, online marketing, research/market intelligence, lead generation, branded and custom events, education and workflow tools targeted to those who buy and sell through the Channel. Everything Channel is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.