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ECommerce

Companies are increasingly extending "trade channels" through the use of web applications to drive additional revenue streams, increase share of wallet, and support customers. This dependency on users you can't see or talk to increases the importance of the user's experience with your web-application-as-storefront.

 
According to an Internet Retailer March 2007 survey of over 250 online merchants, 62% of web retailers measure lost revenue as a direct result of poor performance followed by decreased customer satisfaction, increased call center volume and higher operating costs.
 

These applications introduce several key factors that can impact end user performance and simultaneously distance IT from identifying problems and isolating root causes:

  • Unpredictable user volume
  • Increased number and complexity of systems and/or outsourced services
  • More rapid changes to the production codebase with little or no formal testing

These factors create several key end user performance monitoring challenges for IT departments–distributed environments means less control and visibility, continuous application enhancements can create unforeseen performance bottlenecks, and there's a low margin for error–low user tolerance and low switching costs.

With TrueView's TRUE technology, you can understand what your real users are experiencing before they call to complain, and isolate the problem quickly once it has been detected.

The reduction in time wasted recreating, troubleshooting, or triaging problem applications means your team can spend more time on strategic company projects, or work to continually optimize your application and focus on the parts of the application which have the biggest impact on your bottom line.

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5 Minute Previews:

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Podcasts:

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Whitepapers
Whitepapers:

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Research and Analyst Coverage:

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